Carolin NORDHAUS
I help teams ask the right questions — and turn answers into meaningful action.
I help teams ask the right questions — and turn answers into meaningful action.
I help teams ask the right questions — and turn answers into meaningful action.
Research · Analytics · Experimentation
Research · Analytics · Experimentation
Hi, I am Carolin.
Hi, I am Carolin.
I’m a research and analytics leader with 14 years of experience across market research, product, UX, analytics and experimentation.
Over the years, I’ve repeatedly built research and analytics capabilities from the ground up — most recently built and led an 8-person research & data team.
Earlier in my career, I worked as a consultant at an international market research consultancy working with clients such as Visa, Meta and eBay.
I’m a research and analytics leader with 14 years of experience across market research, product, UX, analytics and experimentation.
Over the years, I’ve repeatedly built research and analytics capabilities from the ground up — most recently built and led an 8-person research & data team.
Earlier in my career, I worked as a consultant at an international market research consultancy working with clients such as Visa, Meta and eBay.
What I enjoy most is making sense of ambiguous problems: figuring out what we actually need to know, choosing the right combination of methods and turning the findings into something teams can act on.
What I enjoy most is making sense of ambiguous problems: figuring out what we actually need to know, choosing the right combination of methods and turning the findings into something teams can act on.
EXPERTISE
How I can help
How I can help
Across qualitative and quantitative research, product analytics, experimentation, strategic insights and UX, I choose the methods that best fit the question at hand.
Across qualitative and quantitative research, product analytics, experimentation, strategic insights and UX, I choose the methods that best fit the question at hand.
01
Research & Insights
Research &
Insights
Understand customers, behaviors, needs and opportunities through qualitative and quantitative research.
Understand customers, behaviors, needs and opportunities through qualitative and quantitative research.
02
Analytics & Measurement
Analytics & Measurement
Use behavioral and business data to uncover patterns, define meaningful KPIs and support better decisions.
Use behavioral and business data to uncover patterns, define meaningful KPIs and support better decisions.
03
Experimentation & Optimization
Experimentation & Optimization
Develop, pre-test and evaluate hypotheses through experimentation, A/B testing and CRO.
Develop, pre-test and evaluate hypotheses through experimentation, A/B testing and CRO.
04
Strategic Decision Support
Strategic Decision Support
Bring research, data and business context together to answer complex product, marketing, content or business questions
Bring research, data and business context together to answer complex product, marketing, content or business questions
Contact
Let’s talk
Let’s talk
If you’re working on a complex question and could use a research, analytics or experimentation perspective, I’d be happy to hear about it.
If you’re working on a complex question and could use a research, analytics or experimentation perspective, I’d be happy to hear about it.